The Aberdeen hotel market has experienced significant growth over the last ten years as the city has cemented its position as Europe’s Oil and Gas Capital. In addition to growing weekday demand, hoteliers in the city are increasingly seeing opportunities to expand their leisure business, especially following the creation of VisitAberdeen – the destination management organisation charged with developing the city’s leisure tourism market.
With 216 rooms, Thistle Aberdeen Altens is one of the largest hotels outside of London operated by glh hotels. Stephen Gow, General Manager reflects on the performance of Thistle Aberdeen Altens in the Aberdeen hotel market:
“We’ve seen strong growth in both corporate and leisure segments in recent years. Whilst some of the growth is attributed to the strength of the market here in Aberdeen; our capacity to understand who we are and where we should be via revenue management tools such as LJ Forecaster is a key ingredient to our success. Seeing how the city is booking up for weekends in the future is a particularly interesting and unique aspect of LJ Forecaster insights.”