Our Team

The Tourism Consumer Insights team in Edinburgh is supported by a network of highly skilled and experienced researchers, analysts and marketing professionals in London (UK), Hendersonville (United States) and in other locations around the world.



Sean Morgan Market Research Edinburgh

Sean Morgan (MMRS)

Director of Research

Sean has over 10 years’ experience delivering a wide variety of market research projects for the Tourism Consumer Insights team (formerly LJ Research). A Member of the Market Research Society, the Tourism Society and the Tourism Consultants Network, Sean has extensive knowledge of domestic and international tourism and regularly briefs industry professionals on visitor trends, hotel statistics and other tourism insights in his role as Director of Research. Sean has overall responsibility for the Tourism Consumer Insights team of STR. This role includes designing and overseeing creative research methodologies to gain value added insights for the broad range of tourism research clients served by STR and leveraging the new opportunities and capabilities the Tourism Consumer Insights team offers STR clients.

Sean holds an Honours degree in Actuarial Mathematics & Statistics from Heriot-Watt University in Edinburgh. When not immersed in or discussing the implication of market research findings, Sean is generally found on the A198 in East Lothian in a cycling chain gang.



 Nigel Donnell (MMRS)

Senior Research Executive

Nigel has over 15 years’ experience in the research sector having previously worked at Tesco and the independent research company, Scotinform. He brings a client and agency side perspective to the company and a wealth of experience in quantitative and qualitative methods. A natural at quantitative research, Nigel provides excellent data analysis and interpretation giving clients meaningful, actionable research findings. On the qualitative side he has consulted with a range of key stakeholders in focus groups and depth interviews, including students, business people and hard to reach audiences.

Nigel is an Arts and Social Science graduate of the University of Dundee where he also completed an MPhil in Politics and Policies in Contemporary Europe (Distinction). He has completed the MRS Advanced Certificate in Market and Social Research and is a Member of the Market Research Society.

Away from work, Nigel is a keen runner and hill walker with most weekends involving one, or ideally, both.


Steven Cote Tourism Market Research

Steven Cote (MMRS)

Senior Research Executive

In his role as Senior Research Executive Steven’s work includes ongoing assignments with destinations and visitor attractions. He is also involved in delivering key analysis and insights from our ongoing destination visitor feedback projects and STR Forecaster hotel studies. Steven holds an MSc in Tourism Marketing and a BBA in Tourism Management and Consultancy. From Belgium originally, he is a Flemish native speaker with a passion for travel. He has lived in and visited a wide range of countries across the world over the last 10 years, from Hong Kong to Tanzania!

Aside from his tourism and travel passion, his more obscure enthusiasms include freestyle wrestling and motorcycle racing.


Tereza Market Research Companies United Kingdom

Tereza Doksanska

Research Executive

Tereza began her market research career in the Prague office of international marketing research agency Millward Brown. For nearly 2 years she managed and oversaw a number of global market research projects for a diverse portfolio of clients, including FMCG, services and long term goods companies. Tereza holds a Masters degree in Marketing gained from the University of Stirling.

Tereza joined the Tourism Consumer Insights team in November 2015. Her ongoing responsibilities include questionnaire design, project management, data quality control, data analysis and drafting reports and presentations.

Outside of work, she likes travelling, playing tennis and reading books.


Claire Shanks

Junior Research Executive

Claire joined the team in late November 2016 and has a BA (Hons) from Edinburgh Napier University Psychology with Sociology – a notable element of her course included a dissertation on statistics anxiety! Her role on the Tourism Consumer Insights team sees her involved in a broad range of projects including assisting with survey design and administration, data processing and data quality control.

In her spare time Claire loves running round the hills of Edinburgh, playing board games and creating dresses for herself.

Nicola Main Hotel Market Research




Nicola Main

Office Administrator

Nicola joined in December 2015 and is responsible for the smooth running of the office, including managing invoices, payments, suppliers and assisting the research team on projects.

Prior to joining the team, Nicola worked as a Finance Manager and Office Manager in various Edinburgh-based offices, and was also a self-employed book keeper.


Are you seeking an exciting and rewarding role in a dynamic market research team in the beautiful city of Edinburgh?

If you think you’ve got what it takes to join our team we’d love to hear from you. Please send your CV and an accompanying cover letter to europerecruitment@str.com.

Market Research Scotland

Do you find the skill-set you were looking for?

Why don’t you get in touch to discuss your market research requirements? Our Research Team is more than happy to offer you a unique solution to your insight needs. Get in touch.

Alternatively, browse through a list of current and recent clients. Click here to view our portfolio.

Lynn Jones Research is now called LJ Research