Visitrac Online Visitor Surveys

Visitrac Online visitor surveys are a cost-effective way for both destination marketing organisations and museums or visitor attractions to establish visitor perceptions of their tourism product.

Our robust visitor survey tools provide unique insights for tourism marketers to understand and shape perceptions of their tourism products.

 

Who are your visitors?

Why do they come?

How satisfied are they?

 

Visitrac was developed by LJ Research with marketers from visitor attractions and destination marketing organisations.

As a marketer in tourism / travel induestries, you will benefit from Visitrac’s responsive front end that ensures engaged respondents and prevents survey fatigue. The excellent response rates of around 35% we achieve to our ongoing visitor surveys are testament how effective our methodology is.

All the questions we would ask as part of this visitor survey can be easily and consistently displayed on mobile phones and tablet computers in Visitrac.

Learn more about Visitrac online visitor surveys here.

As a tourism marketer you want to…

  • understand who your target market visitors are and how satisfied they are
  • Know which target markets to prioritise
  • Discover what marketing opportunities you can capitalise on
  • Identify and react to opportunities to make your product more successful

 

This is where LJ Research can help:

  • We are tourism market researchers
  • We work with DMOs, tourist boards and visitor attractions around the globe
  • We provide crucial customer insights to optimise marketing spend and facilitate growth

 

Questions asked in online visitor surveys for destinations

  • Why did you visit this destination?
  • How did you get here?
  • Where did you stay and for how long?
  • What places did you visit?
  • How much did you spend?
  • What were your key sources of information before and during your visit?
  • Profile of the visitor, age, group size, socio-economic status, psychographic profile, origin
  • Frequency of visiting, likelihood of repeat visits
  • Any other questions you may wish to ask…

 

 

Questions asked in online visitor surveys for museums and visitor attractions

  • Why did you visit this attraction?
  • How did you get here?
  • Did you visit the attraction’s shop?
  • Did you visit the attraction’s café?
  • How much did you spend in the shop / café?
  • How likely is it that you would recommend the attraction to a friend or colleague? (For Net Promoter Score tracking.)
  • What were your key sources of information before and during your visit?
  • Profile of the visitor, age, group size, socio-economic status, psychographic profile, origin
  • Frequency of visiting, likelihood of repeat visits
  • Any other questions you may wish to ask…

 

 

How tourism marketers gain access to the data

For real-time analysis, our clients access their visitors’ feedback through our Visitrac reporting tool (think Google Analytics, except that Visitrac tells you all about your visitors.)

If required, we can provide you with more customised reports that you may want to use for business cases, access to debt, or to inform local tourism businesses. We are skilled at condensing large volumes of information into bite-sized actionable results.

Get in touch to set up your Visitor Survey

 

MoMA Online Visitor Survey