Airbnb Market Research Part 1: Who’s aware of Airbnb

Who’s aware of Airbnb? LJ Research’s market research investigates if residential sharing services pose threats to the hotel industry. Airbnb, the short-term apartment and room-rental service, is often portrayed as a real game changer for the hotel industry. In city Learn more

Q&A: International Passenger Survey Findings from 2014

The number crunchers from the Office of National Statistics have released 2014 data on inbound tourism to the UK. What are the headline findings? The International Passenger Survey data the ONS released showed that 2014 was a record breaking year Learn more

Mixed fortunes for hoteliers in Scotland’s three biggest cities

New report shows mixed fortunes for hoteliers in Scotland’s three biggest cities The latest monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance in Glasgow, Edinburgh and Aberdeen, shows mixed fortunes Learn more

Scotland hotel room rates drop

March average room rates decrease in Aberdeen, Edinburgh and Glasgow. The latest monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance in Glasgow, Edinburgh and Aberdeen, shows that average room rates Learn more

Scottish cities showed varying hotel performance trends in February

Edinburgh and Glasgow capitalise on Valentine’s Day weekend with positive outlook ahead whilst demand continues to weaken in Aberdeen The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance in Glasgow, Learn more

Moderate rate growth in Edinburgh and Glasgow; Aberdeen suffers

Edinburgh and Glasgow hoteliers achieve modest growth whilst Aberdeen hotels continue to suffer from slowing oil and gas sector The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance in Glasgow, Learn more

How mobile-savvy are visitors in Britain? Part 3: Visitors’ social media usage

“Should we invest in social media, apps and optimise our website? Or is all this not relevant for our audience anyway?” There is much debate among many of our clients in tourism marketing about what the mobile revolution means for Learn more

Dumfries & Galloway Accommodation Providers invited to share performance figures

Accommodation providers in Dumfries & Galloway are invited to share their performance figures in an initiative that intends to boost visitor numbers in the region. From February, LJ Research – an Edinburgh based market research firm – will collect information Learn more

Room Rates rise in Scotland in December 2014

City centre hoteliers in Aberdeen, Edinburgh and Glasgow achieve increased room rates with the highest growth driven by Scotland’s capital. Aberdeen, Edinburgh and Glasgow city centre hoteliers recorded an increase in Average Room Rate (ARR) in December. Growth was achieved Learn more

Glasgow hotels report positive results for December 2014

City achieves highest December RevPAR on record driven by solid growth in room rates Glasgow’s hotel sector concluded 2014 with a strong performance in December, according to the LJ Forecaster report from tourism market research specialists LJ Research. Whilst room Learn more