February 2016 shows a drop in occupancy for Scottish hotels

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance in Glasgow, Edinburgh and Aberdeen, showed that hotels in Scotland’s two largest cities minimised the impact of occupancy reductions by growing Learn more

How to write a Market Research Brief?

At LJ Research, we are frequently asked for quotes and proposals from companies that require market research services. In most cases, however, we need to clarify a few specifics before we can outline an approach and costs. In this blog, Learn more

Encouraging start to the year for Glasgow and Edinburgh hotels whilst challenges steepen in Aberdeen

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance in Glasgow, Edinburgh and Aberdeen, showed a robust start of the year for hotels in Scotland’s two largest cities and steepening Learn more

Seasonal cheer for Glasgow and Edinburgh hotels whilst Aberdeen hoteliers record historic lows

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed year-on-year increases in occupancy and room rates in Glasgow and Edinburgh, but sustained losses for the Aberdeen hotel market in Learn more

Hillary trumps Donald in poll among US Travellers

Only a minority of US citizens hold a passport and can, as a result, travel outside of their country. How do you think passport holders would vote in the next US general election?  Do those who travel abroad have a Learn more

Negative performance for Scottish hotels in November

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed year-on-year decreases in occupancy and room rates across the Edinburgh, Glasgow and Aberdeen hotel markets in November 2015. Demand for Learn more

Flat October for Glasgow and Edinburgh hotels whilst Aberdeen hoteliers suffer deeper losses

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed a flat trend for Scotland’s two largest cities and an accelerated decline for Aberdeen hotels in October. Both Glasgow and Learn more

Events have strong influence on Scotland’s September hotel performance

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed that events in September had a significant influence on hotel performance in Scotland’s three largest cities: Aberdeen, Edinburgh and Glasgow. Learn more

Festival season boosts Edinburgh hotels while Glasgow breaks occupancy record, but Aberdeen continues to lose ground

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed performance showed market growth in Edinburgh, occupancy increase in Glasgow and sustained losses in Aberdeen. Edinburgh’s August festival season which Learn more

Smartwatch unlikely to cause the next mobile revolution

Our research shows that marketers and app-developers better refrain from investing too much in the wearable device: unless they serve a niche market.           As illustrated in the chart below, based on responses in June and Learn more