Our Glasgow Visitor Survey is providing ongoing destination intelligence for Glasgow City Marketing Bureau and its partners – custodians of the People Make Glasgow’ brand – to develop the year-round offer of the city and drive up partnership activity with tourism businesses.
Since 2006, the survey has captured views from over 15,000 visitors to the city, both domestic and international audiences. Among other aspects, the survey has identified improved perceptions of customer service across the city and the significant expenditure impact of overnight visitors.
“The Glasgow Visitor Survey is a critical monitor of the visitor experience in Scotland’s largest city. Outputs from the research enable us to position the destination effectively among target markets in our campaigns and allow us to track the impact of our activities. We proactively share the survey insights with our business partners which helps them to better understand their business in the context of the destination.”
In recent years, in addition to providing regular reporting on Glasgow Visitor Survey findings, LJ Research has worked with creative designers to deliver infographic business insights reports on tourism in Glasgow. These attractive publications provide inward investors and the wider tourism community with succinct overview of the tourism market in Glasgow aimed to inspire continued economic development in tourism in Glasgow.
Click here to talk to us about these publications