Tourism Research

Do you want to know who your visitors are or, indeed, who they are not? Or maybe you’re working on behalf of an investor and want to test the market about a future leisure development opportunity?

As a market research agency we’ve worked with dozens of tourism businesses and consultants over the years, using a variety of methods to address these and many more tourism research requirements.

Destination Research: find out more about the range of destination insights we can provide to help you understand more about visitors and what they do and don’t do.

London Visitor Survey: find out how you could benefit from rigorous quantitative and qualitative insights from visitors to London.

Edinburgh Visitor Survey: learn about our unique Edinburgh Visitor Survey resource – ongoing for over 10 years – providing robust insights on the tourism marketplace in Edinburgh.

Glasgow Visitor Survey: learn how Glasgow City Marketing Bureau and their partners are benefitting from our Glasgow visitor insights.

Tourism Research Panel: want to ask an engaged group of travellers about your brand or to gain a competitive advantage? Click here to find out more.

 


 

Tourism research based on secondary data

The International Passenger Survey is run by the Office for National Statistics. Further details about the survey can be found on their website. The International Passenger Survey is a continuous visitor survey of international passengers conducted at all major ports and routes into the UK. It has been running since 1961. An in-depth description of the IPS travel research methodology can be found here.

If you are looking for tourism research on inbound tourism to countries other than the UK, possible sources include the United Nations World Tourism Organisation and, particularly for European data, Tourmis. Get in touch with our market research team if you would like to discuss your travel research requirements with us. We are experienced in using secondary data from the International Passenger Survey as well as other sources.