Online surveys are a great way to cost-effectively gather customer feedback. Whether you work for a visitor attraction or a hotel and intend to gather insights from your visitors and guests or you are a festival manager keen to conduct an audience survey or a marketer who needs to understand which marketing campaign is most likely to engage your target audience, online surveys are for you!

Our online surveys feature responsive front ends to ensure that customers can take the questionnaire on multiple devices. We always intend to build online surveys that reflect your brand and corporate design by using your tone of voice, imagery, colour-schemes, etc. In our experience, brand compatibility is very important to engage your customers in order to get high-quality feedback.

Importantly, our online survey solutions allow you to access customer feedback quickly and on the go. As an online survey client, we can provide you with online access to live and accruing survey results so you can benefit from real-time reporting to view accumulated totals to all closed questions as well as all free-text comments made by respondents to open-ended questions in the online survey. This allows you to “drill deeper” at your convenience before we start undertaking any detailed analysis of the survey results.

Customer Feedback Surveys: read more about how we can help you calculate customer satisfaction ratings on every aspect of your product or service. Click here.

Visitor Surveys: learn about the benefits of undertaking an online visitor survey. Click here.

Business Research: The Tourism Consumer Insights team has extensive experience undertaking ad hoc and ongoing online studies to gather performance and attitudinal insights from tourism businesses. Find out more here.

Case Study: click here to see how Camera Obscura & World of Illusions are using our online survey approach to seek insights on their customers.

Case Study: click here to find out how we’re working with Tourism Northern Territory to monitor attraction performance trends.

 

 


 

Online Surveys vs Face-to-Face Surveys

Our clients frequently ask if we would recommend conducting online surveys or face-to-face surveys: the answer always depends on the precise circumstances of the research project. In general, however, we think that online surveys offer huge benefits over face-to-face surveys. More specifically:

Online surveys are more convenient to complete

Online surveys give respondents greater convenience and flexibility to provide feedback. We find that this flexibility often provides distinct benefits in terms of the quality of data collected; respondents tend to provide detailed and considered answers and are more likely to open up and give a more truthful response.

Online surveys are cost-effective

Face-to-face surveys are usually more expensive due to more manpower that is required during the data-collection process as well as during the data digitalisation stage. Online surveys are a greener option, too, considering that questionnaires are not printed on paper.

 

Online Surveys