Case Study: Fountain Court Apartments – Standing apart from the crowd

Fuelled by buoyant corporate and leisure demand all year round, room supply in Edinburgh has increased significantly in recent years. As a result, today’s business and leisure visitors to Scotland’s capital have a broader range of accommodation choices than ever before.

Offering a contemporary and bespoke collection of luxury city centre apartments, Fountain Court Apartments is a leading serviced apartment operator in Edinburgh which has grown rapidly since entering the market place.

Understanding and acting on market trends and business intelligence provided by Forecaster is an integral feature of Fountain Court Apartments success story.

“Demand for accommodation in Edinburgh is strong. However, competition for business is stiff as new operators continue to enter the market. Understanding ongoing trends has, therefore, never been more important. Forecaster reports provide an excellent snapshot of the Edinburgh hotel market each month which is extremely important to inform our revenue and distribution strategies. Forecaster hotel benchmarking also shows how we’ve performed compared to other serviced apartment operators which enables us to keep ahead of the competition.”