STR is the leading provider of data benchmarking and analytics for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategise and compete within their markets.

Our range of products includes data-driven solutions, thorough analytics and unrivalled marketplace insights, all built to fuel business growth and help our clients make better operational and financial decisions.

We work with over 55,000 hotels around the world and in doing so analyse the performance of nearly 8 million rooms across the globe. Our unrivalled tourism and hospitality marketplace insights span 180 countries.

Our hotel research solutions include achieved and future performance benchmarking reports. Our STAR daily competitor set report is the most widely used hotel performance report in the world. A more detailed understanding of business and market performance is facilitated through additional products including our P&L report, AM:PM market supply and Market Forecast reports.

Our Forecaster hotel benchmarking service enables hotels and tourism professionals to accurately monitor hotel occupancy and revenue performance – critical intelligence for driving growth. Findings from our hotel research are frequently being used by Destination Marketing Organisations, local governments as well as asset managers and hotel developers.

We’re more than just hotel data providers, with many years’ experience analysing hotel and other accommodation sector performance, we’re experts in the field – call us today to discuss your hotel research requirements!

STR Forecaster: click here to find out more about our unique tool that provides comprehensive insights on future performance.

Hotel Benchmarking: click here to find out more about our expertise in hotel research and hotel performance benchmarking – we provide detailed and actionable reports for hotels, destinations as well as investors and developers.

Accommodation Performance in Dumfries & Galloway: click here to find out more about the study we currently conduct in South-West Scotland.

Case Study: See how Fountain Court Apartments are using Forecaster hotel benchmarking insights

 LJ Research Hotel Research