Our Market Research Work

Founded in 1985, STR’s presence has expanded to 16 countries, with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England.

Based in Edinburgh, Scotland, the Tourism Consumer Insights team serves clients in Scotland, the UK, Europe and beyond.

We are skilled and experienced project managers, questionnaire scripters, data analysts and report writers. Our market research provides actionable insights informed from diligent and creative analysis techniques and tools to inform your decision and strategy making.

The Tourism Consumer Insights team (formerly LJ Research) has been providing actionable market research insights since 1998. During this time, we’ve worked on many complex and innovative projects and have generated key insights and intelligence for the tourism & travel and hospitality industries. In addition, our research solutions have helped marketers and senior staff in other sectors make better operational and financial decisions.

This is what makes us a full service market research team that covers the whole spectrum of quant & qual, statistical analysis, segmentation, sample design, and – crucially – focuses on delivering actionable insights.

 

Are you:

  • Working for a marketing / communications agency and need a quote for your market research requirements? Get in touch with us here.
  • A marketer working for a Destination Management Organisation / Tourist Board? Find out more about how we’ve helped destinations build their brands and develop their markets.
  • Tired of using DIY-survey platforms and keen to use something that keeps respondents engaged? Something that is also fully brand-compatible? Check out our online survey solutions engine
  • A hotelier who would like to better understand how your performance compares to that of your competitors. Find out more about STR hotel benchmarking products, including STAR reports – our comprehensive hotel benchmarking reports – and STR Forecaster – our forward looking hotel benchmarking tool –
  • Working for a visitor attraction and like to better understand what visitors understand? Click here to better understand how our visitor surveys work.

 

Current and Recent Clients include…

Market Research Edinburgh Market Research Scotland

Click here for an overview of our portfolio

 

Our Market Research Blog

Continued occupancy growth for Scottish hotels with Glasgow and Edinburgh hoteliers achieving strong room rate growth

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed another month of occupancy growth in Scotland’s major cities coupled with room rate increases in Glasgow and, in particular, Edinburgh but continued decline in Aberdeen. Occupancy was highest in Edinburgh, where hoteliers sold 82.3% of their hotel rooms. This was 2.4 percentage points higher than in December 2015. Complementing this positive occupancy growth was a staggering 20.7% increase in room rates which resulted in an Average Room Rate (ARR) of £113.48. This was the 13th consecutive month of rate growth within Edinburgh. Overall, these figures showed very strong growth of 23.6% for Revenue Per Available Room (RevPAR) – the key

Busy reception desks in Aberdeen, Glasgow and Edinburgh as more guests are welcomed, but mixed overall picture

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed occupancy growth in Scotland’s major cities, although there was mixed performance overall across the cities. In Edinburgh, hoteliers sold 80.8% of their rooms during the month which was 0.3 percentage points higher than this month last year. In addition to increasing room occupancy, Edinburgh’s hoteliers also grew room rates as the Average Room Rate (ARR) increased from £84.75 in November 2015 to £100.76, an increase of a hefty 18.9%. Overall, these figures showed strong growth of 19.4% for Revenue Per Available Room (RevPAR) – the key hotel performance metric – as RevPAR stood at £81.44. The trend of future bookings

Bumper month for Edinburgh hoteliers, stalling growth in Glasgow and, again, in Aberdeen

The monthly LJ Forecaster Scottish Intercity Report, from tourism market research specialists LJ Research, tracking city centre hotel performance showed exceptional trading performance in Edinburgh and challenging conditions in Glasgow and, in particular, Aberdeen for September 2016. In Scotland’s capital, hoteliers sold on average 94.0% of their rooms during the month. Highlighting strong demand for accommodation in the city, this high level of occupancy was 2.4% above last year and the highest on record for LJ Forecaster – a system which has tracked hotel performance for over 10 years. In addition to increasing room occupancy, hoteliers also successfully grew room rates in Edinburgh as the Average Room Rate (ARR) increased from £111.53 in September 2015 to £129.09, an increase of

 

The Tourism Consumer Insights team is a Company Partner of the Market Research Society.
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