Market Research Company United Kingdom

Based in Edinburgh, United Kingdom, the Tourism Consumer Insights team is a full-service market research team of STR. We undertake quantitative and qualitative market research. We’re experts in analysing customer feedback and delivering actionable insights.

The Tourism Consumer Insights team (formerly LJ Research) has been providing actionable market research insights since 1998. During this time we’ve worked on many complex and innovative projects and have generated key insights and intelligence for the tourism & travel and hospitality industry. Our research solutions have also helped marketers and senior staff in other sectors make better operational and financial decisions. Homepage.

We are a full service market research company United Kingdom

Market Research Company United Kingdom

Looking for a market research company United Kingdom?

What we do

We are an Edinburgh-based market research team of STR serving clients in Scotland, the UK, Europe and beyond. We specialise in tourism, leisure and consumer industries using quantitative and qualitative research methods. Our recent clients include Destination Management Organisations like Marketing Edinburgh, Zagreb Tourist Board and Tourism Northern Terriorty (Australia) and tourism organisations like Skyscanner, The National Trust for Scotland and Leisure Pass Group. See more of our recent clients here.

We are skilled and experienced project managers, questionnaire scripters, data analysts and report writers. Our market research provides actionable insights informed from diligent and creative analysis techniques and tools to inform your decision and strategy making.

This is what enables us to provide a full service market research service that covers the whole spectrum of quant & qual, statistical analysis, segmentation, sample design. Crucially our research focuses on delivering actionable insights.

Tourism Consumer Insights is a a full service market research company United Kingdom

Are you:

  • Working for a marketing / communications agency and need a quote for your market research requirements? Get in touch with us here.
  • Tired of using DIY-survey platforms and keen to use something that keeps respondents engaged? Something that is also fully brand-compatible? Check out our online-survey solutions.
  • A marketer working for a Destination Management Organisation / Tourist Board? Find out more about how we’ve helped destinations build their brands and develop its markets.


The Tourism Consumer Insights team is a Company Partner of the Market Research Society and abides by their Code of Conduct.
market research company united kingdom