We believe that a successful destination focuses on understanding the visitor. In a highly competitive market where destination management is ever more professionalised, differentiating tourism products while still offering value with a lower cost base is a significant challenge within the industry.
Knowing what business and leisure visitors most value and ensuring that it is delivered well and consistently has become critical to a destination’s success.
Visitor Surveys are a very important tool to transform visitor experiences and to help tourism businesses grow. LJ Research helps Destination Marketing Organisations and Tourist Boards to rapidly improve visitor experience by conducting best-in-class Visitor Surveys.
LJ Research offers a suite of Visitor Survey solutions to help Destination Marketing Organisations conduct robust visitor experience measurement programmes; defining your visitor market; assessing levels of expenditure and evaluating visitor activities and behaviour by segment to enable a detailed understanding.
Our services include:
• Visitor experience measurement programmes
• Visitor engagement/loyalty research to understand how to attract, retain and win back visitors
• Visitor segmentation to identify where and how to add value to your destination