Our Travellers’ Panel comprised of millions of frequent travellers can be used for various types of research.
For example, if the German travel market was an important inbound market for your destination, we could conduct a survey amongst thousands of German travellers. Another example, if your target market were frequent cyclists, we could approach thousands of people who have recently been on a cycling trip (regardless of where they are from.)
LJ Research operates to exacting professional standards with each project we ensure that we survey a representative sample of the target population and monitor responses as they accrue. We are members of ESOMAR and hence comply with the ICC/ESOMAR International Code on Market and Social Research and ESOMAR World Research Guidelines.
We use our Travellers’ Panel when evaluating a Destination Marketing Organisation’s marketing activities or as part of Destination Awareness Studies. The Travellers’ Panel is using Visitrac – our online survey engine