LJ Research

LJ Research is a leading provider of key data and specialised insight to the tourism, travel and hospitality industry. We use the full range of off-line quantitative and qualitative techniques as well as our own web-based services – LJ Forecaster and Visitrac.

"The whole team at LJ Research are focussed on helping clients get the best value from their research. The entire process – from planning meetings to presenting findings – is geared towards providing quality, useful and actionable information which gives a true insight to markets."- Ian Gardner, Head of Marketing, The National Trust for Scotland.

LJ Forecaster: Hotel Performance Monitor

We are the only company to provide sales-on-the books and pick-up reports looking forward 12 months out providing a monthly destination level monitor to help hotels see how the destination is performing. Our hotel analysis allows clients to manage their own inventory more effectively, track the pace of sales against upcoming events and conferences months ahead, and plan how best to compete and therefore optimise opportunities in the market.

Visitrac: Customer Feedback

Our online questionnaire, reporting and benchmark system Visitrac provides tourism operators and professionals with robust and reliable data on customer profile and allows for the measuring of all elements of an experience – be this at an attraction, a conference, a hotel, or a city or holiday destination.

LJ Business Barometer: Business Performance & Confidence Measuring

We have developed a quarterly Business Barometer service to effectively monitor business performance and levels of business confidence on a year round basis and can do so in any geographic area.