Why should hotels use LJ Forecaster reports?

Yesterday is gone, tomorrow is another opportunity – hotels can see how the destination sales are building, which in turn helps them to better manage their own projections and see where opportunities for increased business lie.

The information helps hotels see how bookings are reacting to current economic constraints (or good times when they come round again), building ahead of proposed events and confirmed conferences amongst other things so that they know which levers to pull to maximise opportunities. A better understanding of the destination’s current sales and rate of pick-up month on month will result in better and more informed decisions, which will mean more business.

LJ Forecaster is a one-stop business information system. It help hotels to:

• Manage inventory efficiently
• Plan rates, deals and advertising based on accurate historical and reliable future sales on the books figres
• Benchmark historic performance against the aggregated performance of all hotels in their comparative set
• Rank performance (occupancy, RevPar and ARR)
• View the impact on room sales and pick-up of future planned events, conferences, festivals, sporting dates and other activities by accessing a destination events calendar to monitor the likely impact on business

“LJ Forecaster provides much needed commercial analysis that really helps each month when assessing room management progress. We consider LJ Forecaster a vital tool in the room management tool box.” Stuart G. Hunter ACMA BA, Managing Director Feathers Hotels, Events, Catering & Productions