LJForecaster - The Benefits

The information helps hotels to: -

• Manage their inventory efficiently
• Plan rates, deals and advertising based on accurate historical and reliable future data
• Benchmark performance against the aggregated performance of all hotels in their comparative set
• Ranks their performance [occupancy, RevPar and ARR]
• Assess the direct effect of their own events and city wide events on their own and the city’s sales, looking forward and at past events

It helps destination management and regional development agencies to: -

• Co-ordinate bids for conferences and events
• Develop strategies to promote the city/area at the right time
• Attract additional overnight business for hotels in the area
• Monitor the success of their activities

The LJF system has been developed and run by LJR for nine years; it is currently operated extensively in the UK.

Click here for an overview in PDF