LJForecaster

Hotels and tourism managers need an up-to-date picture of the total room occupancy and availability in their city, against which they can benchmark their own sales and bookings. Marketing and promotional offers can then be timed to maximise take-up by both leisure and business visitors.

LJForecaster has been developed specifically to provide this overall picture. The system produces the most comprehensive set of destination occupancy reports currently available, and is the only research tool to report confirmed and tentative bookings for the year ahead as well as sales and average room rate achieved for the past month.

With LJForecaster, hotels can monitor future bookings against city or regional totals and adjust their marketing accordingly, while tourism managers can fine tune campaigns to maximise visitor numbers and bed occupancy rate.

To protect commercial confidentiality, LJForecaster reports are anonymous: hotels see their own data and an aggregated set of data that is based on a minimum of six hotels (your hotel plus five others)

Click here for an overview in PDF

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"The LJF gives me information at the area level at which I operate. We get reports from Head Office but nothing like this. It lets me see how the market is responding – not just my hotel." Hotelier

"The LJF looking forward shows trends, plus we can see performance year on year. It helps in my financial planning and forecasting. I need to look at daily revenues three months out and then further forward, so the LJ reports are a key part of my financial planning." Stewart Lorimer, Chair, The North East Hotels Association