LJ Forecaster

Hotels and tourism managers need an up-to-date picture of the total room occupancy and availability in their city, against which they can benchmark their own sales and bookings. Marketing and promotional offers can then be timed to maximise take-up by both leisure and business visitors.

LJForecaster has been developed specifically to provide this overall picture. The system produces the most comprehensive set of destination occupancy reports currently available, and is the only research tool to report confirmed and tentative bookings for the year ahead as well as sales and average room rate achieved for the past month.

With LJForecaster, hotels can monitor future bookings against city or regional totals and adjust their marketing accordingly, while tourism managers can fine tune campaigns to maximise visitor numbers and bed occupancy rate.

To protect commercial confidentiality, LJForecaster reports are anonymous: hotels see their own data and an aggregated set of data that is based on a minimum of six hotels (your hotel plus five others)

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"“The LJForecaster is hugely important in our work to promote NewcastleGateshead as a destination. It informs our marketing, helps us track performance of the city and provides hard evidence to evaluate the impact of conferencing and campaigns. The data has helped support bids for increased investment in tourism and had been central to decision making on the timing of events. " Andrew Dixon, Chief Executive NewcastleGateshead Initiative (NGI) and Executive Director -Tourism Tyne and Wear

"A change in the market has meant that the LJForecaster has become increasingly important to us as DMO in its use. The LJForecaster is the only model in the UK with a proven track record in providing us with city level monthly updates on the level of sales on the books and during the recessions enables us to monitor any chance in booking lead times. It is so well used in Glasgow that we base our tactical marketing activity on it. Our interest is to drive volume traffic at the time when Glasgow needs it most - there is no other forward looking set of reports that allows us to make these informed decisions." Scott Taylor, Chief Executive, Glasgow City Marketing Bureau