Dumfries and Galloway September 2016 Accommodation Performance

September 2016

Some 163 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.

Average occupancy across all areas and sectors was 68.97% (slightly up from September 2015 when it was 67.25%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £67.14 (up from this time last year when it was £60.89).

Accommodation providers we surveyed shared the following comments about factors that affected September’s business.

 

“The annual Wigtown Book Festival increased B&B booking this month.”

“Bookings for the Wigtown Book Festival reduced the number of days we were available for astronomy.”

“Kilgallioch Windfarm continues to keep the area full to bursting. Every night sold out except Sundays.”

“We felt that more customers were booking for longer stays; e.g more than one night.”

“Business is good but dying off now.”

LJ Research Tourism Research

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