Dumfries and Galloway October 2016 Accommodation Performance

October 2016

Some 155 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.

Average occupancy across all areas and sectors was 63.67% (up from October 2015 when it was 56.04%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £55.90 (slightly up from this time last year when it was £50).

Accommodation providers we surveyed shared the following comments about factors that affected October’s business.

 

“October Occupancy and Rate held well due to strong midweek demand driven by local wind farm construction and 58 room nights of shooting parties. November business on the books not looking so great.”

“We had more caravans/motor-homes than normal as we are allowed as many vans as pitches allow (no longer in caravan and camping club with the 5 van rule) and wigwams were busy too. Very few tents which are our lowest prices.”

“The Kilgallioch Windfarm continues to dominate strong bedroom sales.”

“The season appears never ending with bookings coming in regularly albeit at a slower rate but still above normal for the time of year.”

“Giving talks for 6 nights of the months – so still working!”

LJ Research Tourism Research

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