Dumfries and Galloway November 2016 Accommodation Performance

November 2016

Some 132 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 45.7% (up from November 2015 when it was 43.0%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £58.67 (down from this time last year when it was £68.40).


Accommodation providers we surveyed shared the following comments about factors that affected November’s business.

 

“November was as expected with low demand both midweek and weekends. We have kept occupancy almost the same as the same period last year due to 2-3 night shooting parties who booked all of the hotel. If not we would have been down on last year occupancy for sure.”

“Very quiet due to weather.”

“End of Season. Less trade from wind-farm workers, opted to rent in the town.”

“All astronomy guests this month which is usual for November.”

“Booking interest is higher than normal this time of year.”

“The Kilgallioch Windfarm continues to dominate strong bedroom sales.”

LJ Research Tourism Research

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