Dumfries and Galloway May 2017 Accommodation Performance

May 2017

Some 163 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 62.2% (down from May 2016 when it was 64.2%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £60.5 (slightly up from this time last year when it was £59.02).


Accommodation providers we surveyed shared the following comments about factors that affected May’s business.

“Last month we managed to hold occupancy at 40% and rate at £77. This is similar to same period last year. Helped with continued good weather and a good number of chance/last minute room pick up. Whilst this result was well received we still have a concern over low forward bookings and very weak demand for business users mid week. Hopefully with elections out of the way things will return to some normality and business will be more confident to start projects which may have been on hold.”

“Trade improved with motorcycle parties and a Scottish scooter group booking. Fine weather helped trade.”

“Monday holidays in May always increase the numbers of people taking longer breaks. A spell of good weather helped too.”

LJ Research Tourism Research

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