Dumfries and Galloway March 2016 Accommodation Performance

March 2016

Some 158 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 47.56% (up from March 2015 when it was 43.92%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £59.50 (up from this time last year when it was £52.87).


Industry Insight

Accommodation providers we surveyed shared the following comments about factors that affected March’s business. As it is apparent from the comments, there were various factors that impacted on accommodation business in the region this month. The most prominent ones were weather, Easter holidays as well as the reopening of several properties.

“The good weather of March with clear skies timed well with advanced bookings, but also lead to several short notice bookings, too.”

“Poor Easter occupancy, and still low demand midweek with few business travellers around combined with continuing rain, wind and cold temp was, I believe a contributing factor in our low occupancy for this period.”

“Complicated Easter and school holiday dates this year.   Not the usual pattern for families to book a week.”

“Just reopening for season (due to Easter being early).”

“Park did not open until Good Friday.”

“Closed for holiday from 9th March.”

“We are beginning to realize that our business, which is top of the range for B&B in the area, is being affected by the lack of good quality restaurants in the area. People are happy to eat in with us for one or two nights, but they look for other places to go. In the Kirkcudbright area, there is only the Selkirk Arms which offers meals of any quality – and that is now up for sale and becoming erratic. The only other quality restaurant – the Balcary Bay – is 20 minutes or more drive away.”

LJ Research Tourism Research

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