Dumfries and Galloway July 2017 Accommodation Performance

July 2017

Some 164 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 75.1% (down from July 2016 when it was 78.2%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £65.66 (slightly up from this time last year when it was £64.90).


Accommodation providers we surveyed shared the following comments about factors that affected July’s business.

“Unusually all our guests this month were single persons visiting the region.”

“Best month for us on occupancy and rate so far in 2017, purely driven by Langholm Common Riding, with great demand over the last week in July allowing us to push our rate for the Thursday and Friday to its highest.  However we have been offering discounted rates 10-20% off rack to try and stimulate slow midweek which has helped a little but not produced significant increase in midweek room nights.”

“High demand for July this year, most from Northern England.”

“Mid week trade much slower this year. Mostly booking.com very small amount of own bookings and chance trade. Guests are expecting hotel facilities at bed and breakfast prices.”

“We have experienced an unprecedented level of cancellations in July, much of which was with little or no notice and was consequently impossible to replace. 35 room nights were lost in July (nearly 30% points of occupancy), some through illness, some with change of plans and some with no reason at all! A further 25 room nights have already been lost for August but we are hopeful (weather permitting) to make up at least some of these.”

“With the Killgallioch Windfarm finished it was always going to be a tricky month…”

 

LJ Research Tourism Research

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