Dumfries and Galloway July 2016 Accommodation Performance

July 2016

Some 174 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.

Average occupancy across all areas and sectors was 75.25% (up from July 2015 when it was 69.02%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £71.63 (up from this time last year when it was £61.24).


Industry Insight
Accommodation providers we surveyed shared the following comments about factors that affected July’s business.

“Sporting events and weather.”

“I was surprised by the number of Astronomy visitors this month.”

“Continuing downward trend for recent years. For first time in 15 years we had some empty nights in July when up until about 3 years ago occupancy in the mid 90`s was the norm. Also concerning that most of the business was repeat business i.e few new visitors seen.  We are based in a very attractive part of the region but not enough being done to make our area known to potential visitors.  My suggestion is that the Rhins of Galloway Coastal path would provide an attractive proposition for visitors but sadly there is no sign of funding being available in the near future for completion of the project.”

LJ Research Tourism Research

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