Dumfries & Galloway January Accommodation Performance

January 2015

Some 207 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region. Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 29.68%.

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £47.20.



Industry Insight

January is of course one of the quietest months for Scotland’s tourism industry and that was highlighted in some of the comments that accommodation providers made:

A B&B owner in wigtonshire said: “We have always found general tourists are quite rare in January.”

The operator of Wigtownshire-based cottages commented: “The poor weather in January affected the bookings and it is generally a quieter month for weekly lets. We get the odd short break during the month of January but these aren’t cost effective due to the overheads involved.”

Some saw positive trends for their business, as this B&B owner in Dumfriesshire: “January was surprisingly busy for the time of year.”

Others, however, as this guest-house operator noted a decline in demand: “This were poorest January figures ever!”