Dumfries and Galloway January 2017 Accommodation Performance

January 2017

Some 161 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 32.5% (slightly down from January 2016 when it was 35.4%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £51.82 (up from this time last year when it was £39.91).


Accommodation providers we surveyed shared the following comments about factors that affected January’s business.

“January has been a poor month in both occupancy and rate. Even with promotions and reduced rates we struggled to build occupancy, with very low demand midweek with exception of some rooms from road work engineers in the area and low demand leisure and weekends. An exception was 1 event at the Buccleuch Centre which delivered 8 room nights.”

“We have been trading for almost 40 years, January through to March is always extremely quiet with low demand.”

“Slight improvement in January 2017 figures due to increased volume of Winter Weddings.”

“Tradesmen who are coming into the area to work on D&G New Hospital stayed only at a discounted price as they are staying until April.”

“No holiday makers this month – all astronomy guests.”

“All astronomy guests which is to be expected at this time of year.”

“The hotel was open 1st & 2nd January only for the last New Year Package.  The hotel was closed for the remainder of the month.”

LJ Research Tourism Research

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