Dumfries and Galloway February 2016 Accommodation Performance

February 2016

Some 133 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.

 


Average occupancy across all areas and sectors was 41.12% (slightly down from February 2015 when it was 41.64%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £55.11(up from this time last year when it was £49.56).

 


Industry Insight

Accommodation providers we surveyed shared the following comments about factors that affected February’s business. As it is apparent from the comments, the bad weather continues to impact on accommodation business in the region.

“Did not put up any special offers because of unpredictable weather and flooding possibility.”

“Weather was the biggest factor – we had to cancel 7 bookings and have carried them forwards to later in the year.”

“The very wet and windy weather (and floods) undoubtedly deterred the short break [market]. Spur of the moment visitors are our most likely customers at this time of the year.”

“Again adverse weather has been a factor in low bookings.”

“Weather issues continue to impact on bookings. An early Easter may bring an early increase in bookings should the weather improve.”

“February 2016 was down on same month 2015 by 1.2% on occupancy and down 2.7% on ADR.  There are not many leisure visitors around yet with our weekends down in comparison to our midweek, which has been better. Although it’s very last minute.”

LJ Research Tourism Research

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