Dumfries and Galloway December 2016 Accommodation Performance

December 2016

Some 149 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 34.5% (down from December 2015 when it was 43.5%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £54.11 (up from this time last year when it was £50.26).


Accommodation providers we surveyed shared the following comments about factors that affected December’s business.

“We generally close early December and just open for the festive season. We had 2 separate bookings over this period, both for duration of 5 nights. In previous years we have booked our 7 night holidays at this time of the year.”

“Burrowhead opens for 4 days at Hogmanay with all units booked for 3 or 4 nights.”

“Pretty slow now both midweek and weekend, even with offers to stimulate occupancy it is proving difficult.”

“Did not offer Christmas and New Year,  too many problems due to weather (frost, flood, frozen water supply) in previous years. Visitors expect money back if weather affects their holiday.”

“We only ever do Christmas & New Year.  No Christmas booking this year though.”

“Windfarms for the 15th month in a row and more to follow.”

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