Dumfries and Galloway August 2017 Accommodation Performance

August 2017

Some 160 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 86.62% (down from August 2016 when it was 87.09%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £66.85 (down from this time last year when it was £69.91).


Accommodation providers we surveyed shared the following comments about factors that affected August’s business.

“As in July we suffered from high cancellations (relating to bookings made in July) amounting to 25 rooms – c. 20% points of occupancy. Because of the poor weather this deficit proved difficult to ameliorate.”

“5th-12th August best week of the year due to World Gold Panning Championship. Guests stayed for 7-9 nights, what a difference it made to the town! More events should be considered for South West Scotland.”

“Very late cancellation prevented approximatelly 90% occupancy.”

“August saw our occupancy flat with slight growth in ADR by 3%. This was helped by many last minute bookings for leisure guests and receiving a block booking for aproximatelly 30 room nights from a company working locally. Worrying trend is still low forward bookings for the coming 3 months, so we are looking at rates closely and offering packages to try and drive occupancy.”

“The World Goldpanning championships were held in Moffat. This gave us more multi night stays  – but also meant we had to turn away guests who had come in previous years.”

“High demand in August, mostly from north of England.”

 

LJ Research Tourism Research

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