Dumfries and Galloway August 2016 Accommodation Performance

August 2016

Some 180 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.

Average occupancy across all areas and sectors was 86.68% (up from August 2015 when it was 82.65%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £77.64 (up from this time last year when it was £62.26).

Accommodation providers we surveyed shared the following comments about factors that affected August’s business.

 

“Events in town helped trade and wedding parties. Less passing trade from previous August 2015.”

“More holiday makers than usual booking with us.”

“More foreigners due to weak pound.”

“August occupancy and sales remained strong for both midweek and weekends.”

“Kilgalioch Windfarm (September 2015 – present ) continues to ensure Newton Stewart is full every night of the week except Sundays and will continue to do so until 2017. There are literally no rooms available for tourists unless they are booking them months in advance. Every evening we are sending guests 20 /25 miles to find bedrooms.”

LJ Research Tourism Research

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