Dumfries and Galloway April 2017 Accommodation Performance

April 2017

Some 170 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 62.2% (up from April 2016 when it was 55.8%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £59.47 (up from this time last year when it was £57.52).


Accommodation providers we surveyed shared the following comments about factors that affected April’s business.

“April has seen our most significant increase in occupancy and rates since last year so was very welcomed.  It has been driven by leisure and some business users although business and mid week still under-performs against last year.  Forward bookings are still low and the best we can hope for is continued good weather and last minute pick up. Very different picture to the north of Scotland where a friend has a hotel in Skye and is reporting the Island accommodation fully booked through till September! We had guests from Holland stay with us and the closest room to Fort William they could find was Helensburgh! Perhaps Visit Scotland could put a lot more effort into promoting the South of Scotland so we are not turning away potential visitors to Scotland!”

“Channel 4 programme Wedding Town is now taking its toll on our businesses and the fact that people use Gretna as a 1 night stop off – we are not a destination and until there is significant investment it will never change.”

“The late Easter meant more non-astronomy guests staying this month.”

“Exceptional occupancy for April due to film crew.”

“Busier than last years in April.”

LJ Research Tourism Research

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