Dumfries and Galloway Accommodation Performance

March 2017

Some 135 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 49.5% (down from March 2016 when it was 51.0%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £52.12 (down from this time last year when it was £53.67).


Accommodation providers we surveyed shared the following comments about factors that affected March’s business.

“March slightly better than February (14%), but overall still very poor in comparison to same period last year. Possibly not helped with late Easter this year but overall with constant news of Independence Referendum 2 looming and Brexit, we are really suffering in South of Scotland in comparison to major cities in the central belt and the North of Scotland, where because of the Airport and Train connections they are benefiting from strong weekend leisure trade with people taking advantage of the weak pound, then with the many major capital projects taking place across the central belt, Dundee and the A9 corridor they are enjoying strong demand midweek. Time for some support in the South of Scotland before it’s lot late!”

“Windfarm and Bladnoch Distillery Refurb keeping us busy.”

“All astronomy guests this month.”

“High occupancy due to film crew staying at [our hotel] from end of February until beginning of May.”

LJ Research Tourism Research

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