Dumfries and Galloway Accommodation Performance

February 2017

Some 133 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 37.9% (down from February 2016 when it was 41.1%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £64.58 (up from this time last year when it was £54.24).


Accommodation providers we surveyed shared the following comments about factors that affected February’s business.

“February 2017 has been the worst for occupancy rates and revenue since we took over the business in 2012. Very worrying time for us with every area of our business affected by this and the rest of the town is as well. Looking forward, March business on the books is showing no improvement at this stage. So much uncertainty with jobs and the constant noise of another independence referendum just adds to the problems here.”

“As expected for February, most guests were here for Astronomy.”LJ Research Tourism Research

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