March 2018

Some 156 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures. Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Please note, March 2018 marks the end of the study for the time-being and we’d like to thank all those businesses who have shared data to create this valuable resource. No data will be requested for April 2018 or beyond at this time. We hope you have found the monthly reports useful. If you have any queries about the study please let us know at dumgal@str.com or contact Shelley Bell at shelley.bell@dumgal.gov.uk.

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £59.96 (up from this time last year when it was £53.21).

LJ Research Tourism Research

Average occupancy across all areas and sectors was 46.7% (slightly down from march 2017 when it was 49.5%).

LJ Research Tourism Research


Accommodation providers we surveyed shared the following comments about factors that affected March’s business.

“We have seen a positive increase in occupanct with rate steady over March, this was helped with Easter falling earlier this year and some improved midweek demand and several events held in the hotel and the Buccleuch centre which has given good occupancy.”

“Have had to raise prices because of cost of food and energy. Market seems depressed. Guests regularly saying no one has any money.”

“Snowy weather caused some cancellations.”

“Extreme wet and very cold weather and brexit causing uncertainty.”

LJ Research Tourism Research

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