November 2017

Some 130 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.

LJ Research Tourism Research

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £57.69 (up from this time last year when it was £55.77).

LJ Research Tourism Research

LJ Research Tourism Research

Average occupancy across all areas and sectors was 49.8% (slightly up from November 2016 when it was 48.8%).

LJ Research Tourism Research


Accommodation providers we surveyed shared the following comments about factors that affected November’s business.

“Very quiet month with low demand mid week (business) and poor weekend demand (leisure). Exceptions of a few dates where the Buccleuch Centre attracted good numbers for shows. We did take advantage of the low demand and closed out over 4 nights to allow for essential roof maintenance. Hoping December will have some last minute pick up, but not a great deal on the books as it stands.”

“A terrible month with no bookings..First time in over 2 years.”

“No interest at all, weather probably didn’t help and being a rural location we obviously face competition from town/village locations.”

LJ Research Tourism Research

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