June 2017

Some 157 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 70.6% (down from June 2016 when it was 76.5%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £61.47 (slightly down from this time last year when it was £62.53).


Accommodation providers we surveyed shared the following comments about factors that affected June’s business.

“June did not deliver as well as May and we were 6% down on last year’s occupancy, although our rate did better. It appears there is a low midweek demand. Leisure and weekend demand is still erratic with no steady trend and little by way of forward bookings.”

“Annual Car Rally and Tough Mudder at Drumlanrig Castle brought trade.”

“The weather was really good so has a big difference on how busy we are.”

“Really busy in June, plenty of visitors from outside the region.”

LJ Research Tourism Research

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