September 2017

Some 162 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries & Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region – we also present year-on-year comparison figures.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.


Average occupancy across all areas and sectors was 75.58% (up from September 2016 when it was 73.75%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £59.92 (down from this time last year when it was £61.80).


Accommodation providers we surveyed shared the following comments about factors that affected September’s business.

“Average month, with occupancy slightly down on last year, although rate has improved by 2% with contribution of shooting parties with high level of single occupancy. Weather still poor in our area and not helping much at all, with major events cancelled such as the Langholm Agriculture show and a few events at the Buccleuch Centre.”

“Our regular visitors for September helped trade, staying more than one night.”

“The wet weather.”

LJ Research Tourism Research

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