Dumfries & Galloway Accommodation Monitor: Tourism Consumer Insights team Data Usage Statement

About the Tourism Consumer Insights team

The Tourism Consumer Insights team, a team of the company STR Global Limited incorporated in England (company no. 06370003) with its registered address at 110 Blue Fin Building, 110 Southwark Street, London, SE1 0TA; is an independent market research team and Company Partner of the Market Research Society which ensures strict adherence to the Market Research Society Code of Conduct and the Data Protection Act 1998. In addition, we are a registered Data Controller with the Information Commissioner’s Office (register entry: ZA232579).

Dumfries & Galloway Accommodation Monitor

The Tourism Consumer Insights team has been commissioned by Dumfries & Galloway Council to undertake a monthly survey among accommodation providers in Dumfries & Galloway.

The following information is being collected by the Tourism Consumer Insights team either directly or indirectly from serviced and non-serviced accommodation providers in Dumfries & Galloway each month

  1. Average occupancy (e.g. room occupancy) during the month
  2. Average rate (e.g. room rate) during the month

Statement

In the delivery of the Dumfries & Galloway Accommodation Monitor, the Tourism Consumer Insights team is committed to:

  1. Undertaking the research to the standards required under the Market Research Society Code of Conduct and the Data Protection Act 1998
  2. Providing complete confidentiality for survey participants. This means that all individual survey participants’ data will be reported on anonymously and will not be attributable, except as required by law or for regulatory purposes or for UK National Statistics
  3. Using the information provided by survey participants only for the purposes of this research commissioned by Dumfries & Galloway Council which will entail the provision of aggregated data

Additional Information

Additional information on the project and/or the use of the data for current, past and/or prospective survey participants can be provided, if required. Please get in touch via this page.