Dumfries & Galloway October Accommodation Performance

October 2015

Some 185 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team . The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.

 

 

Average occupancy across all areas and sectors was 56.98% (down from September when it was 67.25%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £55.13 (down from September when it was £60.89).

 

 

Industry Insight

Accommodation providers we surveyed shared the following comments about factors that affected September’s business:

Mostly positive comments were provided for this month:

– The operator of a Guest House in Stewartry said: “October continues to be one of my most important months with plenty of tourism related activities to draw in many first time visitors.”

– Another operator of a Hotel in Annandale & Eskdale said: “Occupancy and rate was helped this month with a few events at the Buccleuch Centre and 2 Shooting Party’s which gave us 100% occ over 5 nights in the month”

– The operator of a Guest House in Wigtownshire said: “While mostly astronomy guests there were some additional B&B only guests”

-Another operator of a Guest House in Nithsdale said:”BBC Springwatch provided a boost. Incredible that so many guests had never heard of, let alone visited Caerlaverock, which, in my opinion reflects negatively on official promotion of this region by the tourist board.”

-An operator of a Guest House in Annandale & Eskdale said:”Again a pattern of weekend bookings mostly.  Trade helped by weddings, a hill walking competition.”

To view January results, click here.

To view February results, click here.

To view March results, click here.

To view April results, click here.

To view May results, click here.

To view June results, click here.

To view July results, click here.

To view August results, click here.

To view September results, click here.