Some 150 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.
The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region. Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.
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Average occupancy across all areas and sectors was 43.00% (down from October when it was 56.98%).
The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £64.30 (up from October when it was £55.13).
Accommodation providers we surveyed shared the following comments about factors that affected November’s business:
The weather has been identified as a major factor that influenced this month performance:
– The operator of a Guest House in Wigtownshire said: “The poor weather is continuing to effect spur of the moment bookings which we regularly have seen in previous years.”
– The operator of a Hotel in Stewartry said: “Guests not happy that some of the gardens / castles etc were closed. Weather.”
To view January results, click here.
To view February results, click here.
To view March results, click here.
To view April results, click here.
To view May results, click here.
To view June results, click here.
To view July results, click here.
To view August results, click here.
To view September results, click here.
To view October results, click here.