Dumfries and Galloway May Accommodation Performance

May 2015

Some 195 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.
The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.
Click here to find out how to take part.

 

Average occupancy across all areas and sectors was 59.01% (up from April when it was 51.30%).
The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £59.19 (up from April when it was £55.05).

 

Industry Insight
Accommodation providers we surveyed shared the following comments about factors that affected May’s business:
The operator of a guest house in Wigtownshire said: “The trend of lower occupancy seen in previous months continues with a fall year on year since 2010.  Lack of awareness of our area and what it has to offer seems to be a major factor.”
The operator of a guest house in Stewartry said: “After a slow start to the season May was 20% up on 2014. Noticeable increase in European visitors – mainly cyclists.”
 The operator of a holiday cottage in Stewartry said: “Popular month for older visitors interested in wildlife.  English half term always busy.”
The operator of a Hotel in Annandale & Eskdale said: “A poor month for both Mid week business and weekend leisure guests, even with offering 35% discount of rack rate on 3rd party booking sites.

 

To view January results, click here.
To view February results, click here.
To view March results, click here.
To view April results, click here.