Dumfries and Galloway March Accommodation Performance

March 2015

Some 185 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.

 

Average occupancy across all areas and sectors was 43.92% (up from February when it was 41.64%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £52.87 (up from February when it was £49.56).

 

 

Industry Insight

Accommodation providers we surveyed shared the following comments about factors that affected March’s business:

The operator of a guest house in Gretna said: “Yet again as shown in the January & February results you sent to us the larger hotels were more occupied but selling rooms at lower rates.”

The operator of a guest house in Wigtownshire said: “March is never busy as outdoor attractions are not yet open. April is looking not looking any better following the poorest Easter occupancy for more than a decade! A trend in self-catering cottages to offer short breaks rather than on a weekly basis may be a contributory factor.”

The operator of a Hotel in Nithsdale said: “Since the introduction of the new drink driving laws in December all areas of our business have been affected. Why bother going to Scotland when you stay in England just over half an hour away where you can relax and have a couple of drinks at night and not have to worry about driving the next morning.”

 

To view January results, click here.

To view February results, click here.