Dumfries and Galloway June Accommodation performance

June 2015

Some 196 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.
The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.
Click here to find out how to take part.

 

Average occupancy across all areas and sectors was 64.45% (up from May when it was 59.01%).
The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £56.55 (down from May when it was £59.19).

 

Industry Insight
Accommodation providers we surveyed shared the following comments about factors that affected June’s business:
Many  people were commenting on the impact of the bad weather:
– The operator of a Guest House in Nisthdale said: “Brighter, warmer weather south of the border may have enticed visitors away from our region.”
– The operator of a Caravan/Camping/Holiday Park in Stewartry identified the bad weather as a main factor that affected June’s Business.
– The operator of a Cottage in Stewartry said:”Rain and lack of sun!”
We also collected a few positive comments on specific events:
– The operator of a Hotel in Annandale & Eskdale said: “Slight increase in occupancy for June helped by several events and weddings.
– The operator of another Hotel in Annandale & Eskdale said: “We get a lot of Golf visitors in June”
Finally, the operator of a Guest House in Wigtownshire said: “June 2015 has followed the disturbing downward trend we have seen year on year  for last 5 years. Lack of awareness of existence and inadequate promotion of our part (the west) of the region seems to be a prime cause.  Other factors:- cheap cruises, strong £, area typically appeals to retired couples who are now spending more time minding grandchildren so can’t get away so much, low interest/annuity rates restricting ability of potential visitors to take numerous short breaks throughout the year. Non-delivery of Rhins of Galloway coastal footpath which might have attracted new visitors. Inaccurate weather forecasts typically highlighting an hour of rain and ignoring the sunshine for the rest of the day! A lack of excellent coffee shops….  All these factors don`t contribute to June alone – I don’t think there is any specific factor you can tie down to June in isolation, or any single month. There is  a general downward trend every month so far which has been happening for several years now.”
To view January results, click here.
To view February results, click here.
To view March results, click here.
To view April results, click here.
To view May results, click here.