Dumfries and Galloway February Accommodation Performance

February 2015

Some 167 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.

The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.

Click here to find out how to take part.

 

Average occupancy across all areas and sectors was 41.64% (up from January when it was 29.68%).

The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £49.56 (up from January when it was £47.20).

 

 

Industry Insight

January and February are the quieter months for Scotland’s tourism industry and that was highlighted in some of the comments that accommodation providers made:

A hotelier said: “Low demand for both leisure and business for the week 1 and 2 of Feb 15, with some last minute bookings in week 3 and 4 helped with discounted on line offers via third party booking websites.”

An operator of a Wigtownshire-based B&B commented: “Poor weather is still having an effect on bookings.”

Some saw positive trends for their business, as this hotelier in Stewartry: “We’ve had the best February on our records.”

 

To view January results, click here.