Some 171 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.
The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region. Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.
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Average occupancy across all areas and sectors was 43.52% (up from November when it was 43.00%).
The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £50.26 (down from November when it was £64.30).
Accommodation providers we surveyed shared the following comments about factors that affected December’s business:
For all the accommodation providers open in December the weather has been identified as a major factor negatively influencing their December’s performance:
– The operator of a Guest House in Annandale & Eskdale said: “Weather flattened the market completely.”
– The operator of a Hotel in Annandale & Eskdale said: “December occupancy was down on last year due to adverse weather in the area which resulted in loss of 12 room nights over 1 weekend alone and associated F&B revenue.”
– The operator of a Self Catering in Stewartry said: “Cancellation due to weather, closed for 1 week for seasonal break.”
To view January results, click here.
To view February results, click here.
To view March results, click here.
To view April results, click here.
To view May results, click here.
To view June results, click here.
To view July results, click here.
To view August results, click here.
To view September results, click here.
To view October results, click here.
To view November results, click here.