Dumfries and Galloway August Accommodation Performance

August 2015

Some 196 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with LJ Research. The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.
The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.
Click here to find out how to take part.

 

Average occupancy across all areas and sectors was 83.90% (up from July when it was 78.23%).
The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £62.30 (up from July when it was £61.24).

 

Industry Insight
Accommodation providers we surveyed shared the following comments about factors that affected August’s business:
Many  people were commenting on the impact of the bad weather:
– The operator of a Guest House in Annandale & Eskdale said: “Lousy weather!!!”
– Another operator of a Guest House in Annandale & Eskdale: “Good start to month but poor weather could be cause for poor August figures.    Tourism is vital for this area perhaps indoor venues need to be developed to attract more visitors”
We also collected a few comments about a shift in the type of visitors:
– The operator of a Guest House in Stewartry said: “Fewer 1 night bookings – more longer stays.”
– The operator of a self-catering accommodation in Stewartry said: “Mostly returning visitors this year.”
Finally, the operator of a Guest House in Nithsdale said: “Tourists to Caerlaverock Castle.  Return visitors to WWT and surrounding area”
To view January results, click here.
To view February results, click here.
To view March results, click here.
To view April results, click here.
To view May results, click here.
To view June results, click here.
To view July results, click here.