Dumfries and Galloway April Accommodation Performance

April 2015

Some 189 Dumfries & Galloway-based hoteliers, operators of B&Bs, self-catering cottages / apartments, guest houses, holiday parks, caravan and camping sites, amongst other accommodation providers shared performance figures with the Tourism Consumer Insights team. The findings will contribute towards the identification of business growth opportunities and input towards the Tourism Strategy for Dumfries and Galloway.
The 4 charts below show accommodation performance for different geographical areas of Dumfries & Galloway and for accommodation sub-sectors in the region.  Participating accommodation providers are given this and additional information to allow them to evaluate their performance against that of others.
Click here to find out how to take part.

 

Average occupancy across all areas and sectors was 51.30% (up from March when it was 43.92%).
The average daily rate (i.e. average daily room rates for hotels, B&Bs, guest houses, etc; average self-catering unit rate for self-catering accommodation providers and average daily pitch rate for caravan / camping sites) was £55.05 (up from March when it was £52.87).

Industry Insight
Accommodation providers we surveyed shared the following comments about factors that affected April’s business:
The operator of a Hotel in Annandale & Eskdale said: “We had a few weddings plus the Buccleuch Centre Langholm had several well known acts attracting some better numbers of guests and visitors.  On the whole this helped our occupancy; however the business guests are still down on last year.”
The operator of a guest house in Annandale & Eskdale said: “Growing concerns regarding ongoing perception of anti-English sentiments coming from SNP during GE2015. Major problem for us as around 90% of our guests travel from England.”
The operator of a guest house in Stewartry said: “Very quiet April up to normal. Both B and B and self catering not as busy. For the first time in four years my luxury 4 star cottage had two weeks unoccupied.”
To view January results, click here.
To view February results, click here.
To view March results, click here.