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Consumer Travel Insights by STR – Accommodation Booking Trends
In this third and final report within the current Consumer Travel Insights series, we explore accommodation booking trends, and, more specifically, evaluate traveller engagement with online travel agencies (OTAs) and Airbnb.
The growing presence of OTAs and Airbnb in recent years has been a significant focus of the hospitality sector. This report provides an informative briefing on the prevalence of and attitudes towards these accommodation booking channels.
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