Why choose STR & STR Forecaster

  • STR is the leading provider of data benchmarking and analytics for the global hospitality industry. We provide data that is confidential, reliable, accurate and actionable, and our comprehensive reports empower our clients to strategise and compete within their markets.
  • Our STR Forecaster is a powerful tool to help you look forward. We report on how sales are building for the coming year, as well as demonstrate pick up levels month on month.
  • Our products provide both hotels and destinations with access to reliable, consistent and accurate monthly reports that allow you to “look ahead and plan ahead” in order to make informed decisions on how best to meet your budget.
  • Our system is easy to use and has constantly been updated in consultation with our clients, to meet their needs.
  • Our reports are all delivered in an actionable and management-friendly format.
  • View, at-a-glance, our city or events calendar reports to see the impact of future, current and past events on sales at a hotel and destination level.
  • Choose hotels that you would like to specifically compare yourself against and receive transformational reports to help you benchmark your performance against this group.

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