Travel Brand Research

Airbnb Market Research Part 3: Should Airbnb be regulated?

Should Airbnb be regulated to protect travellers and / or the hospitality industry? LJ Research’s market research investigates if residential sharing services pose threats to the hotel industry. The British Hospitality Association, which represents over 40,000 hotels, restaurants and attractions, Learn more

Airbnb Market Research Part 2: Why would travellers use Airbnb?

LJ Research’s market research investigates if residential sharing services pose threats to the hotel industry. In the first part of our series, published here, we found that under 40% of travellers are aware of the home share service Airbnb. And Learn more

Airbnb Market Research Part 1: Who’s aware of Airbnb

Who’s aware of Airbnb? LJ Research’s market research investigates if residential sharing services pose threats to the hotel industry. Airbnb, the short-term apartment and room-rental service, is often portrayed as a real game changer for the hotel industry. In city Learn more

TripAdvisor tops Travel Brand Awareness Index

Anyone who has travelled recently will almost certainly have booked a flight or hotel with an online booking portal like booking.com or Skyscanner. These websites allow you to quickly find a room, car, flight etc. and have contributed to the Learn more