Tourism Market Research

Tourism Tax: A blessing or a curse

Edinburgh’s Tourism Tax Decision   Tourism taxes are not new, but are seeing growing use across the world with 16 destinations in Europe now utilising them in some form. They are seen as a tool to assist areas coping with Learn more

Airports dominate the air travel shopping spend, but there are opportunities for airlines to exploit

The global airline industry has seen a nine year run of profits according to the IATA. Unfortunately rising costs have meant that 2018 will see diminished profit growth compared to 2017. With this in mind the need for airlines to Learn more

Growth in leisure expenditure for holidays, but shrinking spend in drinking out sector

Growth in leisure expenditure for holidays, but shrinking spend in drinking out sector According to recent findings from the UNWTO World Tourism Barometer, international tourism arrivals grew by an impressive 7% in 2017, with Africa and Europe seeing the highest Learn more

Consumer Travel Insights by STR – Accommodation Booking Trends

Consumer Travel Insights by STR – Accommodation Booking Trends In this third and final report within the current Consumer Travel Insights series, we explore accommodation booking trends, and, more specifically, evaluate traveller engagement with online travel agencies (OTAs) and Airbnb. Learn more

Consumer Travel Insights by STR – Perceptions of Destinations

Consumer Travel Insights by STR – Perceptions of Destinations STR is excited to announce the publication of the second report within our Consumer Travel Insights report series. Our Consumer Travel Insights reports discuss traveller behaviour and interaction with travel brands Learn more

Infographic – Q3 2017 Consumer Travel Insights by STR

STR’s Tourism Consumer Insights team is excited to announce a new report series, coming in early 2018. For today’s traveller, the journey is shaped by an increasingly complex range of experiences – before, during and after the trip. Introducing STR’s Learn more

Hillary trumps Donald in poll among US Travellers

Only a minority of US citizens hold a passport and can, as a result, travel outside of their country. How do you think passport holders would vote in the next US general election?  Do those who travel abroad have a Learn more

Q&A: International Passenger Survey Findings from 2014

The number crunchers from the Office of National Statistics have released 2014 data on inbound tourism to the UK. What are the headline findings? The International Passenger Survey data the ONS released showed that 2014 was a record breaking year Learn more

How mobile-savvy are visitors in Britain? Part 3: Visitors’ social media usage

“Should we invest in social media, apps and optimise our website? Or is all this not relevant for our audience anyway?” There is much debate among many of our clients in tourism marketing about what the mobile revolution means for Learn more

How mobile-savvy are visitors in Britain? Part 2: Visitors’ App Usage

“Should we invest in social media, apps and optimise our website? Or is all this not relevant for our audience anyway?” There is much debate among many of our clients in tourism marketing about what the mobile revolution means for Learn more