Marketing Research

From our market research: Should you wear a helmet on your cycle commute to work?

The team at LJ Research are keen cyclists; three out of six team members pedal into the office every morning – despite strong North-sea winds and the rather frequent number of rain showers we regularly experience here in Edinburgh / Learn more

How to write a Market Research Brief?

At the STR Tourism and Consumer Insights department, we are frequently asked for quotes and proposals from companies that require market research services. In most cases, however, we need to clarify a few specifics before we can outline an approach Learn more

Smartwatch unlikely to cause the next mobile revolution

Our research shows that marketers and app-developers better refrain from investing too much in the wearable device: unless they serve a niche market.           As illustrated in the chart below, based on responses in June and Learn more