Marketing Research

From our market research: Should you wear a helmet on your cycle commute to work?

The team at LJ Research are keen cyclists; three out of six team members pedal into the office every morning – despite strong North-sea winds and the rather frequent number of rain showers we regularly experience here in Edinburgh / Learn more

How to write a Market Research Brief?

At LJ Research, we are frequently asked for quotes and proposals from companies that require market research services. In most cases, however, we need to clarify a few specifics before we can outline an approach and costs. In this blog, Learn more

Smartwatch unlikely to cause the next mobile revolution

Our research shows that marketers and app-developers better refrain from investing too much in the wearable device: unless they serve a niche market.           As illustrated in the chart below, based on responses in June and Learn more