Benefits of STR Reports

Our comprehensive suite of reports for hotels and tourism organisations enables a detailed understanding of performance, both based on historic key performance indicators (KPIs) like room occupancy and RevPAR – Revenue Per Available Room – and future indices like forward bookings and pick up.

The information helps hotels to:

  • Manage their inventory efficiently
  • Plan rates, deals and advertising based on accurate historical and reliable future data
  • Benchmark performance against the aggregated performance of all hotels in their comparative set
  • Rank their performance
  • Assess the direct effect of their own events and city wide events on their own and the city’s sales, looking forward and at past events

It helps destination management organisations and city planners to:

  • Co-ordinate bids for conferences and events
  • Develop strategies to promote the city/area at the right time
  • Attract additional overnight business for hotels in the area
  • Monitor the success of their activities

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