- Tourism Market Research
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STR’s Tourism Consumer Insights team is excited to announce a new report series, coming in early 2018.
For today’s traveller, the journey is shaped by an increasingly complex range of experiences – before, during and after the trip.
Introducing STR’s Traveller Panel, an online community of over 20,000 globetrotters across 80+ countries who share insights on their holiday experiences.
Through this research, we are now able to report on a wide variety of factors and trends influencing the global travel industry.
Topics studied include:
• Motivations for booking a vacation
• Planning method
• Sources of information
• Accommodation selection
• Airline preference
• Booking method
• Top choice destinations
Based on these results, we will begin producing a series of in-depth reports focusing on how today’s traveller gets around.
Click here to register interest in receiving our new consumer travel insights!